Demand Moderates. Pricing Holds.
Healthcare workforce activity cooled into the end of the year, but cost pressure didn’t follow.
As requisition volumes stepped down through Q4, bill rates across nursing and allied remained anchored in the mid-$80s. The market has shifted from volatility to discipline, yet access to experienced clinicians is still constrained, especially in high-acuity states.
The January Industry Demand Report delivers more than a monthly snapshot. It combines month-over-month signals with quarter-end and full-year analysis to show healthcare leaders what truly changed in 2025, and what didn’t.
Built for executives, finance leaders, and workforce strategists, this report separates normalization from relief and helps organizations enter 2026 with confidence.
Why January’s Demand Data Matters
Year-end visibility provides something most market updates cannot: confirmation of durable trends.
Inside the report, leaders gain clarity on:
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How far volumes have fallen from peak levels across monthly and quarterly views
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Where pricing reset during the year and why it held
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How demand behaved over the full 2025 cycle
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Which markets continue to create concentrated cost exposure
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What patterns are most likely to carry into 2026
Get the Full Story—Download the January Industry Demand Report
This is not a speculative outlook.
It’s a multi-level view across weekly, monthly, quarterly, and year-over-year data, designed to support smarter budgeting, stronger negotiations, and market-specific workforce strategies.
- How nursing demand stepped down sharply in Q4 while full-year pricing remained structurally elevated.
- Why allied utilization acted as a stabilizer across market cycles.
- Where geographic concentration intensified rather than dispersed during the year.
- What the persistent volume-versus-price disconnect means for forecasting.
- How leading organizations are planning for disciplined utilization in early 2026.
A Year of Data. A Clearer Direction Forward.
Download the January Industry Demand Report and equip your team with the intelligence needed to manage coverage, risk, and labor spend in a structurally constrained market.